Tony Goodale

KPU Accounting Alumni


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Detail-oriented and action-driven professional with a proven track record of building and leading high-performance teams in the restaurant, retail, and construction sectors. Experienced in client relationship management, B2B sales, and delivering practical, solutions-focused outcomes.

Now focused on the accounting field by leveraging my education at KPU and applying my strong analytical and business management skills to financial reporting, problem-solving, and process improvement. Adept at navigating complex financial data and committed to delivering accurate, insightful, and actionable results.

Skills

Financial Analysis Team Development Inventory Management Customer Service Excellence Budgeting/Forecasting
Website Design Sales Development Leader Negotiation Project Management HTML/CSS Design
Change Management Process Improvement Sage 50/Xero/QuickBooks Microsoft Office Network Design

Education

classroom

BC Wildlife Federation

Financial Overview
  • Preparing accurate monthly financial reports in compliance with regulatory standards
  • Managing end-to-end accounts payable and receivable processes
  • Conducting monthly inventory counts and audits, identifying variances and implementing corrective actions
  • Posting monthly journal entries, performing bank and account reconciliations, and ensured accuracy and integrity of financial data
  • Collaborated with audit teams to support financial statement preparation and documentation compliance
System and Logistics
  • Acted as Finance SME during the organization’s transition to iMIS, ensuring smooth integration of financial workflows
  • Achieved certification as an iMIS Administrator
  • Authored and implemented Standard Operating Procedures (SOPs) for finance-related iMIS processes

Sunbury Cedar

Financial Overview
  • Overhauled the budgeting process to spotlight operational inefficiencies and deliver clearer financial insights to ownership
  • Designed an Excel-based commercial sales tracking module to forecast revenue and plan logistics
  • Conducted monthly inventory audits, with variance analysis and corrective planning
  • Oversaw payroll processing and all month-end and year-end journal entries
  • Managed accounts receivable collections for both residential and commercial clients, maintaining strong cash flow
System and Logistics
  • Spearheaded the transition to Spruce Software, integrating AR/AP, inventory management, financial reporting, and delivery logistics—replacing outdated legacy systems
  • Rolled out Salesforce to monitor sales team performance, enhancing communication and customer service across departments
  • Founded and led the Occupational Health & Safety Committee
  • Authored a comprehensive OH&S manual tailored to both in-house production and on-site installation environments
Sales and Profitability
  • Introduced performance-based incentives focused on revenue per effort, aligning compensation with strategic goals
  • Reversed an 8-year sales decline, achieving 24% combined revenue growth in 2015–2016.
  • Negotiated new supplier partnerships to protect margins and secure inventory during volatile lumber market conditions
Advertising and Digital Sales
  • Led the selection of a media partner to revamp the company’s digital presence
  • Identified gaps in the prior website and directed the creation of a new e-commerce-enabled platform with a focus on user interface and brand heritage
  • Collaborated closely on web design and integration to balance modern functionality with legacy brand elements
  • Standardized print materials and advertising assets to strengthen visual identity and brand consistency

Trail Appliances

Responsible for driving sales and margin of the Division
  • Cultivated strong relationships with Key Accounts across the Lower Mainland, resulting in a 440% increase in booked business over three years
  • Coached and mentored a team of Key Account Managers, driving significant revenue growth and enhanced productivity
  • Led the team to consistently exceed all performance targets for both written and delivered sales
Developed strategic direction and overall efficiencies
  • Identified roadblocks and implemented processes to ease the workload of the sales team, allowing each member to obtain peak performance, realizing a 39% increase in revenue in 3 years
  • Worked collaboratively with a variety of department heads to identify challenges and opportunities to enable year-on-year growth

Responsible for driving sales and margin of the branch
  • Trained and developed a rookie sales team to achieve a record-breaking year, driving a 30% increase in revenue and a 38% rise in net incom
  • Led the team to exceed targets and expectations same store performance
Directed retail floor management and inventory management
  • Collaborated with suppliers and sales staff to keep product offerings fresh and appealin
  • Eliminated annual inventory write-offs by fostering strict adherence to company administrative procedures through team focu

Directed retail floor management and inventory management
  • Worked with various suppliers and the retail sales team keep the retail environment fresh and engaging for customers
  • Developed relationships with retail customers to secure orders in a competitive industry

Creating guest experiences and retail sales
  • Developed core competencies and a knowledge base to pursue a successful career in a management position
  • Achieved Trail Master status in first year of sales by creating guest experiences and building trust with my clients

Bread Garden Cafe

Key Responsibilities
  • Responsible for budgeting and forecasting
  • Mentored management team to consistently exceed forecasted performance
  • Collaborated with management to develop actionable plans and held them accountable for results
Guest Experiences
  • Modeled an interactive approach to enhance guest satisfaction
  • Designed morale-boosting incentive programs to increase staff engagement with guests
  • Successfully launched a beer and wine program at the café, expanding beverage offerings

Keg Restaurants

Kitchen Operation Manager: Jan 2000 - May 2002
  • Managed all back-of-house staff, overseeing training programs and maintaining operational standards
  • Produced monthly food statistics, tracked variances, and developed action plans to optimize performance
  • Coordinated biweekly ordering of food and restaurant supplies to ensure inventory accuracy
  • Cross-trained and supported roles as Bar Manager and Floor Manager to enhance team flexibility
Line Cook: Jan 1996 - Jan 2000
  • Granville Island lead line cook 1998-2000
  • Cross trained in all kitchen positions from line to prep

Volunteer Experience

  • 2016-2019 - On-ice coaching
    • Concussion Awareness protocols, CRC, Respect In Sports, Qualified Hockey Canada Safety Person
    • Hockey 1 through Hockey 3 (now U7/U9)
  • 2020-2023, 2024-2025 - Gaming Director
    • Shortlisted and successfully onboarded Raffle Nexus as the electronic raffle provider to streamline fundraising operations and enhance participant engagement.
    • Managed all gaming license and grant applications, securing crucial funding that accounted for 20% of the association’s operating revenue..
  • 2023/2024 Season - Vice President - House
    • Oversaw scheduling, coach assignments, and team formation for U7 through U18 Rep C age groups; effectively managed disciplinary issues to maintain team integrity and sportsmanship..
    • Redesigned the structure of the VP2 role by creating a new VP3 position to better distribute responsibilities and support succession planning, enhancing volunteer recruitment and long-term organizational sustainability.

Accomplishments

accomp
  • Certified iMIS Administrator (CiA)
  • Bachelor of Business Administration: Accounting (with Distinction), Fall 2021
  • CCNAv7: Introduction to Networks
  • Trail Master 2005 (Sales achievement)
  • Spectra Group of Great Restaurants Developer Program
  • Keg Restaurants Human Resources Program
  • Member of the Bread Garden World Class Recruiting Team and Culinary Council